Hotel Internet Marketing News and Know-How

Today's Featured Article:

Travel industry aggressively tapping into social media

September 07, 2010 | Hospitality Industry

Booking a flight? Go on Facebook. Running late to the hotel? Send a tweet. Compared with other industries, the travel and hospitality sector is clearly ahead of the curve in engaging social media. Mainly because there are so many choices for hotels, and there is so much concern about consumer perception. more...

TripAdvisor to face legal action over reviews

September 07, 2010 | Online Travel

Organised by online reputation company KwikChex, hotel reviews website TripAdvisor is set to be sued by unhappy property owners over what they claim are “false allegations” published on the site. more...

Leaked document reveals, Expedia one of Google’s largest AdWords customer

September 07, 2010 | Online Travel

Advertising Age obtained an “internal Google document” that disclosed the first half of 2010 AdWords advertising spend of Google’s customers. According to the documents, AT&T spent over $8 million in June, Expedia almost $6 million, Amazon $5.85 million and eBay $4.25 million. more...

Rate parity under price-fixing investigation

September 07, 2010 | Hospitality Industry

UK’s Office of Fair Trading is investigating allegations that hotels are colluding with Booking.com to keep room rates at an artificially high level. The claims have been made by Skoosh, a pan-european hotel booking site. more...

7 secrets to getting more from Google AdWords

September 07, 2010 |

Everyone knows that Google's Adwords service, and other key-word based advertising, works something like an auction. But in fact, it's not that simple. Raising your Quality Score means spending less while getting more customers to your site. Here’s how. more...

Google expands sponsored map icons experiment

September 07, 2010 | Internet Marketing

As the name suggests, sponsored map icons are icons that appear on a Google Map that are enhanced with a sponsor's logo. Example: with sponsored map icons, a Hilton logo would appear as the icon for a Hilton hotel denoted on a map, as opposed to a generic icon. more...