March 31, 2015

Reinventing loyalty programs for the digital age

While retailers continue to invest heavily in loyalty, many are failing to successfully engage digital customers, with only 24 percent of loyalty programs allowing redemption through mobile, according to a new report from Capgemini.

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Hotels to review guests


Guests are the ones to be reviewed at Art Series hotels, and it’s not an April Fools’ Day joke. The group is turning the tables on traditional hotel review systems and trialling a new program called Reverse Reviews where the hotel staff reviews its guests.

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