July 03, 2015

OTAs see chaos when rate parity ends

Consumers will be the biggest losers if hotels are granted unprecedented control to dictate prices across all online channels when the French government commences implementing its proposed "Macron" Bill in August this year, says OTA association ETTSA.

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How to get more direct hotel bookings

The relationship between OTAs and hotels now reassembles an abusive relationship, with OTAs calling all the shots and taking most of the rewards; while hotels are too afraid fight back and are forced to accept whatever the OTAs dictate. Here are a few actions you can take to achieve more direct bookings.

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