October 25, 2016

BAR replaces corporate rates at UK hotels

A new study identified that the value of bookings via Best Available Rate (BAR) has increased by more than 235% at hotels in the UK since 2000. This tidal shift towards BAR is crucial as it suggests that booking patterns are evolving from traditional channels, such as locally-negotiated corporate rates.

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Hilton honors travel agents

A new initiative from Hilton is celebrating travel professionals as the backbone of the hospitality and meeting and events industries. The initiative, Hilton’s largest B2B marketing initiative, also offers travel professionals a revamped website with new resources.

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