Online Hotel Marketing News and Know-How

Today's Featured Article:

Mobile and its impact on hotel revenue management

May 16, 2012 | Hotel Marketing

Hotel marketers have so far not observed material differences in booking patterns between the online channels - brand web, online travel agent and mobile. What's more, the increasing trend to mainly offer last-minute exclusive deals via third-party mobile platforms cannot be a sustainable strategy. more...

Top luxury travel trends in China

May 16, 2012 | Online Travel

The rise in private property of Chinese people along with the appreciation of Yuan has induced this growing demand of luxury travel. There are millions of millionaires in China with personal wealth of RMB 10 or more, and they are 15 years younger on average compared to the travelers in Europe and America. more...

Americans warming up to summer travel in 2012

May 16, 2012 | Hotel Marketing

Compared to 2011, more Americans are planning to kick-off the summer with a Memorial Day weekend excursion this year; however, they are conscientious about travel expenses, according to a new Deloitte survey. more...

How to capture early bird summer travel bookers

May 16, 2012 |

With summer just around the corner, there’s no time like the present to develop a strategy for reeling in summer vacation travelers. Now is the time to begin targeting those diligent users who are actively planning their summer vacations. more...

New Facebook study shows brands how to build engagement

May 16, 2012 | Online Marketing

To better understand what makes a successful Page post, Facebook recently conducted an internal study to discover which topics generate the most engagement. The study shows that speaking about subjects related to your brand is the best way to generate engagement. more...

How Amazon killed book critics

May 16, 2012 | Online Marketing

New research from the Harvard Business Review shows that the aggregate rating of Amazon reviewers are every bit as good as professional book critics. The new research provides ample firepower against critics, who say that the democratization of reviewing is synonymous with the decay of reviewing. more...