Distribution

Google moves hotel pricing chart into the SERP

May 26, 2019 / Google Hotels
Search Engine Land
Search Engine Land

Google is starting to show hotel price charts in search results. These graphs have been a popular feature of Google travel properties and were tested in search last year.

Searchers can use arrows to move forward and back in order to see historical pricing trends for particular hotel properties.

Google claims its research has shown that travelers are looking primarily for price and availability information when searching for a hotel. To make the hotel search experience more useful for travelers and better connect them with travel providers, Google is surfacing more price and availability information on the search results page.

Related: Google tests Hotel Price Insights on desktop

Products & Services

Rooms for change: how Ace Hotel inspired a new wave of hotels

May 26, 2019 / Ace Hotel Group
Ace Hotel Group
Ace Hotel Group

As relevant today as in 1999, the Ace Hotel Group has given rise to several generations of hotels inspired by its alternative approach.

In particular, the opening up of public spaces as welcoming neighbourhood hangouts – destinations to meet, eat and increasingly work – has reverberated globally. The lobby reigns across The Hoxton’s seven locations, while at Amsterdam’s Zoku, the lounge spills into rooftop terraces and conference rooms.

Then there’s the democratisation of design and a sense of place. At Generator’s 14 ‘hostels’, the offer is rooted in the culture and attitude of each location. New York’s Made and Arlo hotels both feature intrinsically local events programmes.

Products & Services

How boutique hotels build unique F&B programs

May 26, 2019 / F&B
Marcus Hotels & Resorts
Marcus Hotels & Resorts

From creating unique menus to finding glassware to prevent condensation for outdoor outlets, boutique hoteliers detail the steps taken to build a good F&B program.

There’s a lot that goes into building a food-and-beverage program at a boutique hotel to make sure the experience at each outlet within the hotel is memorable for guests.

At properties under Marcus Hotels & Resorts, it’s important for the spirit and style of a hotel to connect with F&B experiences. There has to be collaboration between F&B, branding, operations teams, owners and designers when coming up with the perfect F&B program.

Technology

Robots will remain as a gimmick: The real tech trends by Amadeus

May 26, 2019 / Amadeus
Shutterstock
Shutterstock

Tech firm to the travel industry Amadeus has gathered insights from industry leaders on which tech trends they think will have the most significant impact.

From using the cloud to augmented reality and VR technology, there are so many signs that the industry is ripe for disruption. And it does not matter if you are a major international brand or an independent boutique - the challenges and needs remain the same.

To keep up with these changes, the hotel industry needs to adopt seamless, more guest-centric experiences, and technology will play a major role in this success.

Revenue Management

Front-desk upselling opportunities go beyond views

May 26, 2019 / Upselling
Shutterstock
Shutterstock

Training your hotel front-desk staff on how to recognize and capitalize on upsell opportunities at guest check-in can result in a much-needed boost to bottom lines.

As revenue-per-available-room growth slows to a crawl in most markets, hoteliers are struggling to find ways to improve revenues, which makes it a great time to implement a comprehensive front-desk upselling training program that goes beyond room attributes, views and locations.

Obviously, hotels offering a diversity of accommodation types (room, suite, executive floors), along with those offering premium views, have the most potential upside with an upsell program. Yet hotels consisting of a homogeneous inventory, such as limited service and all-suites, can create unique room attributes that justify a rate differential.

Digital Marketing

Ten golden rules on SMS to improve hotel guest experience

May 26, 2019 / Messaging
Shutterstock
Shutterstock

SMS is one of the most personal communication channels and by far the fastest one - ideal for highly-personalised service providers like hotels.

For messages that are sent concerning a guests’ stay (as opposed to promotional messages), SMS open rate is four times higher than that of emails, and open rate is 82% within the first 5 minutes after being received.

So, with 8 out of 10 customers reading text messages almost in real-time, why are so many companies still not integrating SMS in their engagement strategies?

Distribution

Rate Match helping hotels in Asia combat rate disparity and increase conversion rate

Travel Tripper
Travel Tripper

With the hotel industry booming and competition heating up in Asia, hotels are trying to win new customers by offering steep discounts or offers to wholesalers in hopes of attracting volume.

Rate Match give travelers the confidence to book direct on hotel website by checking the hotel price against the OTAs to ensure the hotel has the best price.

If a lower price is found elsewhere, Rate Match will automatically adjust the hotel’s best available rate to match or beat the OTA and make it instantly bookable so that the guest does not look to book elsewhere. It will also notify the hotel in real time about the price disparity.