July 22, 2014

The next chapter in the convergence of OTAs and metasearch

A metasearch-like advertisement on an online travel agency site isn’t going to get anywhere near the the sort of clout that sites such as TripAdvisor, Google and Kayak can wield, but it enables OTA sites to get into metasearch in a modest way to appease consumers’ inclination to comparison-shop without taking a lot of the risk.

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Millennials warming up to agents


According to The 2014 Portrait of American Travelers by MMGY Global, thirty percent of millennials said they intend to hire an agent for travel within the next two years, with 80% citing agents' expertise regarding destinations as the main reason for their decision.

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Omni Hotels CIO on the evolution of the guest experience


For the past decade, technology has transitioned from the hotel back office to one of the most talked-about features in the guest experience. One of the hospitality executives who has watched and helped bring about this change is Kris Singleton, who has held executive roles at major U.S. hotel brands for the past six years.

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