September 22, 2014

Europe emerges as Airbnb’s core market

While Airbnb has run into most trouble on its home turf, with oppositions in New York and San Francisco, Europe now accounts for around 55pc of Airbnb revenues, where the company encountered a warmer regulatory reception.

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How searchers see and click

Google's SERP have greatly evolved over the last decade and, as a result, so have the ways in which searchers have been conditioned to behave. Mediative conducted a study which examined the effects of the changing Google SERPs on user behaviour.

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