Online Hotel Marketing News and Know-How

Today's Featured Article:

Marriott calls for golden age of travel

January 27, 2012 | Online Travel

In a global study released by Marriott at the World Economic Forum, it was revealed that international travel is considered even more important than the Internet, TV/movies, or political diplomacy at stimulating the economy and breaking down cultural barriers. more...

FairSearch.org launches anti-Google “Good To Know” ad campaign

January 27, 2012 | Online Travel

FairSearch.org, a consortium of companies that originally came together to oppose the Google acquisition of ITA and includes Tavelocity, Microsoft and TripAdvisor among others, has added several new members to its ranks and launched an anti-Google print-ad campaign. more...

Travel brands on social networks: What’s not to “Like”?

January 27, 2012 |

A recent report from PhoCusWright reveals that while U.S. consumers who plan their travel online frequently engage with or endorse their favorite brands on social networks, relatively few "like" or "follow" travel companies online. more...

Travel managers’ top four priorities focus on cost control

January 27, 2012 | Hotel Marketing

Carlson Wagonlit Travel published its Travel Management Priorities for 2012 report, based on an international survey of 290 travel managers. The report highlights the main changes likely to affect travel programs and looks at global trends and differences between regions. more...

Is buying Facebook fans ethical?

January 27, 2012 | Online Marketing

Since businesses discovered the revenue potential of fans and followers, they have been clamouring to acquire them. But what gives greater value? Those you acquire through good social media strategy and engaging content, or those you buy. more...

Tips for integrating social media on your website

January 27, 2012 | Online Marketing

Are you leveraging the power of social media on your site? Together, social media channels and your website should work seamlessly to promote your online brand. However, if you’re like most businesses, you’re probably missing out on potential interactions, impressions and ultimately sales. more...