Hotelmarketing'com

As Google dominates online travel, were can TripAdvisor stand out?

As Google dominates online travel, were can TripAdvisor stand out?. While Booking.com and Expedia focus on the 'connected trip,' Tripadvisor opts for the 'considered trip'. The long weekend or week where you’re taking somebody to explore location X is what Tripadvisor calls ‘the considered trip’ - the company's north star to follow in serving its customers.