Hotelmarketing'com

COVID-19 will increase Google's dominance in the hospitality industry

COVID-19 will increase Google's dominance in the hospitality industry. The company's pay-per-stay push eliminates the need for pay-per-click campaigns. As a result, marketing teams who were managing hotel PPC activity are no longer there. And without marketing to drive visitors, the traditional low conversion rates on hotel websites will only get worse.