Hotel loyalty no longer just about earning points for hotel stays
Hotel loyalty no longer just about earning points for hotel stays. Hospitality loyalty programs are in the midst of a shake-up. Traveler priorities are evolving as consumers seek out more varied options to earn and use rewards beyond the stay. And Hotels are adapting their loyalty offerings in response, offering new types of rewards and looking for ways to serve customers not just while they’re on property but as part of their daily lives.