Hotelmarketing'com

U.S. hotel demand not expected to fully recover until 2023

U.S. hotel demand not expected to fully recover until 2023. It will take until 2023 for occupancy to reach the 20-year historical average. With lower occupancy levels, and the influence of discounting as hoteliers compete for market share, STR does not see ADR recovering to pre-2020 levels in the next five years.