Business Travel

Cvent: European travel budget to rise in 2019

Feb 20, 2019 / Trends
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Shutterstock

2019 offers opportunities for hotels to increase corporate travel business as the vast majority of European corporate travel managers anticipate increased budgets.

According to the latest data gathered by Cvent, a MICE and hospitality software company, 70% of European corporate travel decision makers (CTDMs) anticipate their travel budget to increase, with 16% of them expecting it to rise significantly.

The study entitled “The European Travel Manager in 2019” reports that 25% of CTDMs said their budget would remain unchanged, while only 6% foresee a year-over-year decline. German CTDMs are especially optimistic about their budgets, with 21% expecting a significant increase in 2019.

Download: Cvent Research Brief "The European Travel Manager in 2019"

Digital Marketing

Marriott intros Bonvoy, partners with Manchester United football club

Feb 20, 2019 / Marriott
Marriott International
Marriott International

Marriott is launching a global marketing campaign introducing Bonvoy, the hotel company’s new loyalty program.

Bonvoy replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest.

TV ads will break Sunday during the 91st Oscars, featured within an insulated commercial pod during the ABC broadcast. The campaign also includes digital video, mobile, print, social media, out of home, and cinema, as well as special events and member access to partner experiences around passion points like sports and entertainment.

Marriott is bolstering its roster of experiential marketing partners by entering into a multiyear agreement with Premier League powerhouse Manchester United Football Club.

Distribution

Expedia announces Certified Technology Partner Program

Feb 20, 2019 / Expedia
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Shutterstock

Expedia Partner Solutions (EPS) has launched its Certified Technology Partner Program, an elite program for EPS’ top technology partners from around the world.

The program will provide increased resource investment from EPS to further expand its technology partners’ business and become one of EPS’ most trusted tech platforms globally.

Over the next year, EPS will select up to 30 top global technology partners to join its Certified Technology Partner Program. Prospective tech partners must meet three key criteria: 1) map at least 90% of EPS’s supply; 2) integrate EPS’ versatile travel API, EPS Rapid; and 3) meet EPS’ launch requirements.

Loyalty Program

Preferred Hotels unveils new loyalty platform

Feb 20, 2019 / Preferred Hotels
Preferred Hotels
Preferred Hotels

The new platform allows partner hotels to extend full benefits of the "I Prefer Hotel Rewards" to members of their own guest reward programs.

Featuring a straightforward points exchange structure, I Prefer Alliance allows partner hotels to incentivise their respective loyalty members by extending access to the Preferred Hotels & Resorts portfolio where they can earn and redeem points.

Through I Prefer Alliance, partners can extend the full benefits of I Prefer Hotel Rewards to members of their own loyalty programs upon every eligible stay. The points exchange structure for each I Prefer Alliance partnership will be unique to the structure of each individual partner’s program.

Digital Marketing

Local SEO for hotels: Keys to drive rankings, traffic & bookings

Feb 20, 2019 / SEO
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Shutterstock

Attracting users and taking bookings directly is almost invaluable in the hyper-competitive travel market place. There are a lot of local SEO tactics and strategies that hotels can use.

The hotel niche has been one of the most competitive niches for some time now, with individual hotels and hotel chains competing against OTA and price comparison booking sites.

Google has since increased its own assets in the marketplace, with a number of changes to how it presents hotels within search over the past year: Google adds hotel bookings to search results, Google Local Search grades hotels based on location, and Google redesigned the hotel search experience on desktop. As well as new search features and special content result blocks, such as Google Hotels.

Digital Marketing

The evolution of The Direct Booking Summit

Feb 20, 2019 / Triptease (sponsored)
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Shutterstock

The Direct Booking Summit has brought best-in-class speakers to the stage to share advice, guidance, and real-life case studies of successful direct booking strategies.

To ensure every hotelier gets the opportunity to deep dive into the topics most suitable for their role and size, Triptease is taking the Summit to the next level with the introduction of a streamed agenda across two full days.

The new format will bring you more industry-leading speakers covering more content to deliver more actionable takeaways whilst keeping all the best bits we know our delegates love, like its legendary party.

Revenue Management

How to be a killer revenue manager

Feb 20, 2019 / Net Affinity (sponsored)
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Shutterstock

Check yourself against these five key skills that work in perfect harmony to make the perfect revenue manager.

A born-revenue manager loves their numbers and statistics. Data analysis is such a vital part of the role so is arguably the one you need to invest the most time on. It also demands constant learning and development because systems are being frantically refined, updated and remodelled, so pay particular attention to this area in 2019.

Learning decent communication skills does not just a good revenue manager make. They translate into every part of your life and strengthen all kinds of relationships – professional, and also personal and potential.