Digital Marketing

Travel SEO: How to compete with big brands on a budget

Jun 19, 2019 / SEO
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Shutterstock

In travel, there is so much longtail traffic to be had that by creating content around the wider topical areas in your niche you can get traffic which the big brands are ignoring.

Many small companies have come to the conclusion that SEO is no longer feasible in this day and age. They believe that with Google favoring big brands and larger businesses throwing huge amounts of budget at their SEO efforts, it has become impossible to compete.

However, if you know the right places to look there is still a huge amount of opportunity to succeed in the organic search results and use it as a place to help your business flourish, even on a small budget.

Business Travel

UK-based travel booking startup Duffel raises $21.5 million

Jun 19, 2019 /
Duffel
Duffel

Duffel is building a platform for travel agents, agencies, and large travel management companies that’d allow them “to offer a seamless travel experience to their end customers.

London-founded travel booking startup Duffel has landed $21.5 million in a funding round from Benchmark, Blossom Capital, and Index Ventures. An interesting detail about the company, which has raised more than $25 million so far, is that it’s yet to make its product publicly available.

The startup plans to launch this autumn and says that the fresh funding will be used to grow its engineering team in London.

Technology

Bbot set to disrupt the casual dining experience

Jun 19, 2019 / F&B
Bbot
Bbot

Instead of trekking to a register or flagging down a server, customers at Bbot-enabled venues can pull up a site that allows them to order food and drinks and pay from their phones.

Even better, the use of location codes means that no one has to get out of their seat. With a simple interface, the service helps both customers and employees maximize their time.

It's essentially a small-scale food delivery service that streamlines the typical ordering process.

Distribution

Hotelbeds to launch Maxiroom extranet for Chinese market

Jun 19, 2019 / Hotelbeds
Hotelbeds
Hotelbeds

Hotelbeds has launched the Chinese version of its hotel extranet Maxiroom.

MaxiRoom is designed to control and maximize hotel occupancy rates through Hotelbeds’ distribution channels. The Chinese domain was also launched as a partnership with technology and cloud leader Alibaba Cloud.

The free domain allows hoteliers to access MaxiRoom without restrictions and provides information about performance in comparison with local competitors. Hoteliers will be able to improve pricing and optimize productivity.

Digital Marketing

49% of all Google searches are no-click, study finds

Jun 19, 2019 / Google
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Shutterstock

The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on Google have steadily risen over the past three years.

The data also showed that, in the first quarter of 2019, 41.45% of Google searches resulted in organic clicks to non-Google sites and 5.9% of searches ended with the user heading to another Google-owned web site. When looking at just the searches that resulted in a click, 12% went to Google-owned sites.

“If you’re in a field Google has decided to enter, like travel, hotels, flights, lyrics, etc., the search giant is almost certainly cannibalizing your market and removing a ton of opportunity,” said Rand Fishkin, SparkToro founder.

Distribution

Metasearch blues: how meta and wholesale contribute to disparity

Jun 19, 2019 / OTA Insight (sponsored)
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Shutterstock

We now see major OTAs welcoming small boutique properties, while Airbnb is expanding into the OTA business, blurring traditional boundaries in the lodging market.

Metasearch levels the playing field and can actually be a strong driver of demand when leveraged in the right way. Independent properties don't enjoy the economies of scale of larger groups so they have to be strategic but nimble with their marketing spend.

A hotelier’s primary objective is to find the best combination of sales and marketing activities to grow revenue and maximise profits through channels that work for that specific property. It’s an increasingly competitive and dynamic market but data can be their friend so once they devise a revenue strategy that works for their property, the tools are there to drive the outcome.

Technology

Cendyn announces strategic follow on equity investment from Accel-KKR

Jun 19, 2019 / Cendyn (sponsored)
Cendyn
Cendyn

This investment for Cendyn will enable the business to further scale and innovate its solutions for the hospitality industry.

As part of the transaction, Charles Deyo, CEO & Founder will move to the role of investor and board member. Tim Sullivan will drive day-to-day operations of the business and serve as its President.

“It has been an incredible journey seeing Cendyn grow since Robin and I founded the company over 20 years ago. We are extremely excited for this next phase of growth,” said Charles Deyo, CEO & President at Cendyn.