Distribution

Expedia data reveals surge in inbound visitors to UK hotels

Feb 14, 2019 / Expedia
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Shutterstock

The latest data from travel platform Expedia Group has revealed that a surge of international visitors led to a growth in UK hotel stays throughout 2018.

Data analysis shows that global interest in the UK as a destination “remained strong,” said Expedia, with major cities and regions across the UK experiencing double-digit growth.

Much of this growth was driven by visitors from the Far East with demand from Chinese travelers to the UK rising by almost 160 percent, the OTA revealed.

The travel platform found that this growth was supported by further increases in demand from visitors from Japan (30 per cent), Malaysia (45 per cent), Korea (20 per cent) and Thailand (more than 30 per cent).

Distribution

TripAdvisor reports growth in hotel and non-hotel segments

Feb 14, 2019 / TripAdvisor
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Shutterstock

The company reinvigorated hotel segment profitability while growing experiences and restaurants, two key strategic investment areas.

TripAdvisor's total revenue rose 8% in the fourth quarter of 2018 to $346 million and grew 4% for the full year to $1.62 billion.

The company said it now has 2.2 million accommodation listings on its site, including 1.3 million hotels, inns, bed and breakfasts and specialty lodging and 875,000 rentals.

CEO Steve Kaufer said the new TripAdvisor publishing platform that launched in November 2018 is reinforcing the brand as "the de facto hub for travel planning."

TripAdvisor: Big Bets on Experience Bookers Rather Than Hotel Shoppers

Distribution

Hotelbed hotel customers now on a single contract

Feb 14, 2019 / Hotelbeds
Hotelbeds
Hotelbeds

170,000 hotel partners can now access all 60,000 of Hotelbeds’ travel agent customers and other intermediaries.

The process of bringing the suppliers together began last year and involved working with hotel partners who were working with one or more of the three bedbank brands – Tourico Holidays, GTA and Hotelbeds – prior to Tourico Holidays and GTA joining Hotelbeds in 2017.

Under the new contract, hotels are now able to distribute their accommodation under the same terms and conditions while benefiting from standardised and centralised processes for billing and account management.

Products & Services

How the sharing economy is transforming the short-term rental industry

Feb 14, 2019 / Airbnb
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Shutterstock

The world of short-term rentals is barely the tip of the iceberg when it comes to how rapidly large-scale change is coming to the real estate and hotel businesses via the sharing economy.

The advent and rapid expansion of the sharing economy are changing the accommodations industry. The avatar of this change, of course, is the rise of Airbnb, which has grown from a tiny San Francisco seedling called “Airbed and Breakfast” into a global player – but the change is much broader than that.

A number of major short-term rental players now offer over a million listings each, and investments have been pouring in. The hotel industry has begun to innovate and adapt in response.

Products & Services

The hotel amenities travelers really want

Feb 14, 2019 / Hotel Design
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Shutterstock

What makes travelers content during their stay at a hotel? Do guests need extra packaged toiletries or a pool to rave about the establishment?

As travelers are stowing their electronics along for their trips, their charging needs have become more crucial. According to the PR Newswire Association, 81 percent of a study group said their smartphone is their primary travel accessory. Most people juggle several mobile devices, including laptops, tablets and e-readers.

With plenty of electronic devices, hotels must provide enough outlets to cover all the chargers. But appliances already in the room, like lamps and a bedside clock, may take up several outlets. Conveniently placed ones are what pleases guests. Additional tech provided by the hotel is attractive, but most guests are focused on the devices they brought along.

Digital Marketing

HEBS Digital: The Q1 2019 Hotel Marketer’s Whitepaper

Feb 14, 2019 / HEBS Digital (sponsored)
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Shutterstock

The whitepaper covers current trends and industry insights hoteliers should be paying attention to in order to have a strong digital presence.

Stay in the loop with the must-know trends of the quarter including the new redesign of the Google Hotel local pack, Pinterest launching traveler personas to help advertisers reach their best audience, and advances in voice search with the Google Assistant.

Get inspiration from some of HEBS Digital's most creative clients who use the hotel website to provide a compelling look at the property while driving direct bookings.

Digital Marketing

How to convert more travelers with Facebook Dynamic Ads for Travel

Travel Tripper
Travel Tripper

As more people flock to Facebook throughout their travel journey, there’s one marketing tool that all hoteliers should be aware of: Facebook’s industry-specific Dynamic Ads for Travel (DAT).

DAT offers travel brands a way to reach different audiences at various stages in their travel journey with customized messages, helping to drive early attention and boost direct bookings. Based on our analysis, DAT is able to deliver a higher ROAS than standard retargeting, making it an invaluable resource for all hotel marketers.

Facebook’s dynamic retargeting ads are different than standard retargeting as they let you target users with ads based on the actions they’ve taken on your site, their stay dates, room types, and other more specific details that they may have provided.