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UK: Visits to travel websites soar

July 28, 2006 |

Despite the hype surrounding the World Cup and high hopes for England in early matches, attention of UK consumers does not appear to have been deflected from planning summer holidays.

Despite the hype surrounding the World Cup and high hopes for England in early matches, attention of UK consumers does not appear to have been deflected from planning summer holidays. Summer is typically one of the busiest seasons for travel websites and this year looks set to be busier than ever, with visits to Travel websites up 15% in the 4 weeks to 8th July.

Analysis of the most searched-for destinations sending visits to travel agency websites reveals that while some consumers are searching for last minute summer holidays, others are researching winter escapes to long-haul destinations, such as Australia.

The most searched-for destinations sending visits to Travel Agencies in the four weeks ending 8th July 2006 include Australia, Turkey, Tenerife, Cyprus, and Florida. The top search terms sending visits to online travel agencies in the four weeks ending 8th July 2006, excluding brand names, were ‘holidays,’ ‘cheap holidays,’ ‘cheap flights,’ ‘flights,’ ‘travel agents’ and ‘package holidays.’

Source: Hitwise

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