Travelocity to focus on the entire trip
January 15, 2007 |
ExperienceFinder, a new section of the Travelocity site, is part of an effort to draw customers to the online agency for more than just comparing prices.
Travelocity wants to reach customers when they start daydreaming of their next trip. The company plans to make public a new website where visitors can explore what to do at a destination before they’ve decided when to go.
ExperienceFinder allows users to browse through a library of photos and videos organized by travel themes. As they browse, visitors can build a wish list of activities, hotels and entertainment options.
For now, the site is limited to Las Vegas vacations, but it will include Hawaii by the end of the month and other destinations will be added later this year.
Get the full story at The Dallas Morning News
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