May 24, 2016

AccorHotels creates new role to deal with growth, digital and greedy OTAs


A raft of acquisitions and digital developments is helping the French chain to become a key player in industry consolidation and a serial entrepreneur has been appointed to help.

With classic French élan AccorHotels is making it absolutely clear that it is on song with leisure industry trends. The latest senior appointment at Europe’s largest hotels group (3,900 hotels) is that of serial digital entrepreneur Tribault Viort (43) as chief disruption (sic) and growth officer.

Viort’s CV includes creation of Facebook’s first online games (lsCool Entertainment), digital data factory Ysance, French travel app Wipolo (now owned by AccorHotels) and transformation of Cityvox, a French online review site specialising in restaurant and nightlife. For 20 years he has also been teaching at the prestigious French college, Ecole Polytechnique.

AccorHotels says the appointment is to help it “increase its agility in new businesses”. So his main missions will be to “track down new opportunities for growth”, to oversee the group’s new ventures and to “reinforce interactions with start-ups that reinvent the sector”. Sounds as though he is going to be busy.

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