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2008: the year of reputation management?

January 10, 2008 | Internet Marketing

In the past a group of disgruntled customers may have written letters to the organization, or written to their local paper and if the issue were not too severe, it would soon be forgotten. These days, anyone can put a post on their blog, write a comment on a forum, or create an activist group on a social network.

More and more organizations realize that their online reputation is a very important part of their marketing effort and if there’s a visible negative aspect to that reputation, it’s an issue.

In the past a group of disgruntled customers may have written letters to the organization, or written to their local paper (tomorrow’s fish & chip wrapper) and if the issue were not too severe, it would soon be forgotten. These days, anyone can put a post on their blog, write a comment on a forum, or create an activist group on a social network.

These do not go away so easily, and when they start to rank for the organization’s brand name, or the executive’s name, they will be seen by searchers, who may then decide not to purchase / donate from that organization, or maybe not even visit their site.

Get the full story at EndlessPlain.com

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