6 ways to shake up your boring emails
November 11, 2009 |
Email marketers often fall prey to the old adage that familiarity breeds contempt. After a while, email becomes, well, boring - also known as the flipside of reliable. Here are a few simple tricks that can enliven an email program gone stale.
Granted, trying something new comes with risks. At the very least, new tactics require some learning, which translates into extra resources required for completion. Many marketers also hesitate to try anything new lest they disturb a well-oiled and profitable program. However, no program ever grew significantly by doing the same thing over and over again.
Moreover, new tactics may require less effort and risk than many marketers think. In addition, the highly targetable nature of email marketing allows marketers to test simple ideas with a small but viable sample of customers before rolling it out to the list as a whole.
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