7 secrets to getting more from Google AdWords
September 07, 2010 |
Everyone knows that Google's Adwords service, and other key-word based advertising, works something like an auction. But in fact, it's not that simple. Raising your Quality Score means spending less while getting more customers to your site. Here
Let's say your Google AdWords budget is $50,000 a year. You're competing against much larger companies with budgets several times larger. That means they can bid much more than you on the key words or phrases where you want your ads to appear. You're out of luck, right?
Not necessarily. Bidding for keywords on Google is not a straight auction. Instead, Google multiplies the top bid for each keyword or phrase by the advertiser's Quality Score, a number between 1 and 10 that reflects whether Google thinks its users will like your ad and the web page it links to. A higher Quality Score means you can outrank competitors with higher bids, and get much more for your advertising dollar. "Doubling your Quality Score means you only have to pay half as much per click," explains Frederick Vallaeys, AdWords evangelist at Google.
Oay, you're sold on the idea of raising your Quality Score. How do you do it? Here are tactics that can really help.
Get the full story at Inc. magazine
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