A look at social media user attitudes
December 18, 2009 | Online Travel
While social media users may not find social sites quite as trustworthy as traditional sources of news, according to research from Crowd Science they do see it as an important communications medium - for better and for worse.
Users want to be heard. Overall, 45% reported liking when others notice them—leading some to stretch the truth or reveal too much personal information. Young people were especially vulnerable to activities that might haunt them later.
But 36% believed others are simply interested in what they have to say. That shouldn’t come as too much of a surprise to marketers, who know many users will tell all their contacts about good (and bad) experiences with products and services.
Females lived up to their reputation as prime targets of marketers seeking the benefits of earned media. Among users over age 30, women were significantly more likely than men to think others wanted to hear what they thought.
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