HOTELMARKETING.COM

Accor launches innovative iPhone application with personalization features

December 08, 2009 | Internet Marketing

Accor's iPhone app includes a personalised service that memorises current reservations and favourite hotels and synchronizes with the iPhone contacts. When booking via an iPhone, users also benefit from secure payment processing and enjoy access to promotional offers.

As of today, accorhotels.com is providing iPhone users with free access to an application that will enable them to reserve a room in any of 3,000 Sofitel, Pullman, MGallery, Mercure, Novotel, Suitehotel, Adagio, ibis, all seasons, Etap Hotel, Formule 1 and hotelF1 hotels, directly from their iPhone.

Developed with Haiku, a provider of mobile solutions, the easy-to-use application takes advantage of Apple’s intuitive browsing capabilities and offers additional services, including geolocation features that enable users, for example, to search for the nearest hotels or calculate itineraries in real time.

The application also includes a personalised service that memorises current reservations and favourite hotels and synchronizes with the iPhone contacts. When booking via an iPhone, users also benefit from secure payment processing and enjoy access to promotional offers in Sofitel, Pullman, MGallery, Novotel, Mercure, Suitehotel, Adagio, Ibis, all seasons, Etap Hotel, hotelF1 and Formule 1 hotels around the world.

The application is already available in five languages (French, English, German, Spanish and Italian).

“We’re proud to launch this innovative application, which is accessible to 30 million iPhone users,” said Jean-Luc Chrétien, Executive Vice President, Accor Hotel Marketing and Distribution. “This puts our hotel network at the fingertips of iPhone users around the world.”

Related Link: Accor/iPhone

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