Amazon goes same route as TripAdvisor for Facebook integration
July 29, 2010 | Internet Marketing
Like the TripAdvisor-Facebook alliance for social travel shopping, Amazon shoppers, who connect their Amazon and Facebook accounts, can now get recommendations from those friends on what to buy.
For many people, shopping is as much about socializing as it is about buying something — a chance to run into neighbors at the farmers’ market or spend time with a friend at the mall. And people who go shopping with a friend inevitably ask advice before buying. But it’s hard to do that when online shopping.
Now, Amazon shoppers who connect their Amazon and Facebook accounts transport their Facebook friends to Amazon — and can get recommendations from those friends on what to buy.
Amazon was an early leader in offering recommendations based on previous purchases and product searches, and in posting customer reviews on the site. But it has been slow to incorporate social features, while start-ups like Go Try It On, Polyvore and Swipely have been experimenting with ways to make online shopping more interactive.
Amazon’s new feature is the company’s small first step toward tapping into the world of social shopping.
Get the full story at The New York Times
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