Boomers say no to social networks
July 03, 2008 | Internet Marketing
Why don't consumers 40 and older use MySpace and similar sites in greater numbers? Respondents of a new study said their main concerns were privacy, time and just not seeing the point.
Less than one-quarter of US Internet users ages 40 and over use social networking Web sites, according to the JWT BOOM/ThirdAge “Boomers, Healthcare and Interactive Media” study conducted last month.
So what works for boomers? Here is what the same study found out:
- Over three-quarters of respondents received promotional e-mails about products and services and then clicked through to the site being promoted.
- More than 55% purchased a product or service promoted in an e-mail
- A full 93% of respondents read an article about a Web site in print (e.g., newspaper or magazine) and later visited the site.
- 83% visited a Web site after seeing an advertisement for the site in a newspaper or print magazine.
Get the full story at eMarketer
Related Articles
Local shoppers look online first
19 Mar, 2010 | Internet Marketing
Facebook visits surpass Google, but what does it really mean?
19 Mar, 2010 | Internet Marketing
Facebook ousts Google in US popularity
18 Mar, 2010 | Internet Marketing
Facebook will rule the Web during the next decade
18 Mar, 2010 | Internet Marketing
5 tools to improve your email marketing
17 Mar, 2010 | Internet Marketing
Recovery over a year away, say European hotel executives
16 Mar, 2010 | Hospitality Industry
China expected to stimulate world travel economy in 2010
16 Mar, 2010 | Online Travel
9 tips for location-based marketing
16 Mar, 2010 | Internet Marketing
Google makes its local shopping move
16 Mar, 2010 | Internet Marketing
IATA sees brighter 2010 outlook
15 Mar, 2010 | Online Travel
Most Popular Articles
Does your hotel really need a social media strategy?
11 Mar, 2010 | Hospitality Industry
How TripAdvisor engages mass influencers
12 Mar, 2010 | Online Travel
Top ten best practices for today’s online hotel marketer
17 Mar, 2010 | Hospitality Industry
6 ways to drive more online travel sales in 2010
11 Mar, 2010 | Online Travel
Why should I open your e-mail?
09 Mar, 2010 | Internet Marketing
The need for a more holistic approach to revenue management
10 Mar, 2010 | Hospitality Industry
How have Web 2.0 & social media shaped online hotel marketing?
16 Mar, 2010 | Hospitality Industry
Google Marketplace drives corporate travel apps
15 Mar, 2010 | Online Travel
Five creative strategies for hotels to attract new repeat guests
17 Mar, 2010 | Hospitality Industry
Starwood runs loyalty pilot program that targets rivals’ customers
15 Mar, 2010 | Hospitality Industry
Economic Downturn
Recovery over a year away, say European hotel executives
16 Mar, 2010 | Hospitality Industry
China expected to stimulate world travel economy in 2010
16 Mar, 2010 | Online Travel
IATA sees brighter 2010 outlook
15 Mar, 2010 | Online Travel
Virgin America’s guide to not screwing up customer service
12 Mar, 2010 | Internet Marketing
UK travelers plan to take multiple trips abroad in 2010
09 Mar, 2010 | Online Travel
Un-stoppable growth in OTA bookings, GDS still lacking behind
05 Mar, 2010 | Online Travel
Global hotel prices dropped beyond 2004 levels during 2009
02 Mar, 2010 | Hospitality Industry
Things are looking up for U.S. airlines
02 Mar, 2010 | Online Travel
Asia leads travel industry’s recovery
26 Feb, 2010 | Online Travel
Meeting buyers see budget cutbacks ease
25 Feb, 2010 | Hospitality Industry
Travel companies grapple with “new normal”
23 Feb, 2010 | Online Travel
Europe likely to see recovery, not growth, says STR
22 Feb, 2010 | Hospitality Industry
Hogg Robinson Group sees early signs of recovery
22 Feb, 2010 | Online Travel
US Travel growth expected in 2010
18 Feb, 2010 | Online Travel
IHG’s profit drops 18%, as hotel rates continue to fall
16 Feb, 2010 | Hospitality Industry
E-Mail Newsletter
Visit our sponsors:
