Can a search giant shake up the travel industry?
May 10, 2010 |
Getting the internet's most important search company into the travel business is probably a good thing for travellers. Google excels at making search simple and intuitive, and one hopes that it would bring that same spirit to travel listings, writes The Economist.
Still, Google has some catching up to do. Microsoft bought a company called Farecast two years ago and used its software to create Bing Travel, a subdivision of its search engine, Bing. Ever wondered whether the fare you're looking at is going to come down in the next few weeks? Bing Travel can try to predict that for you.
Most of the cooler things that Google could do with iTA are along the same lines as what Microsoft has done with Farecast and Bing Travel. Even simply integrating travel information with pre-existing products like Google Maps, Google Calendar, and so on could make a big difference for travellers. I'd love to be able to see the cheapest flights to a city when I search for it in Google.
Get the full story at The Economist
Latest Industry News
Expedia reports lower quarterly profit, revenue outlook not promising
10 Feb, 2012 | Online Travel
Will independent hotels distribute through Roomkey.com?
10 Feb, 2012 | Hotel Marketing
Five countries to visit should the euro fail
10 Feb, 2012 | Hotel Marketing
New hotel payment solutions emerging in Europe
10 Feb, 2012 | Hotel Marketing
Hotels reach out to niche markets
10 Feb, 2012 | Hotel Marketing
Driving higher commissions, the simple solution to online hotel marketing
10 Feb, 2012 | Hotel Marketing
TripAdvisor revenue up 30% in first quarter as a public company
09 Feb, 2012 | Online Travel
In spite of economic concerns, consumers plan to travel more, increase travel budgets
09 Feb, 2012 | Hotel Marketing
Wyndham launches new site to drive direct business
09 Feb, 2012 | Hotel Marketing
Groupon will ‘trash your brand’, says BA and Tui
09 Feb, 2012 | Online Marketing
Can you bring in new restaurant customers with Groupon?
09 Feb, 2012 | Hotel Marketing
Distribution experts dissect hotel channel analysis study findings
08 Feb, 2012 | Hotel Marketing
Hotels recovery begins to lag behind that of airlines
08 Feb, 2012 | Hotel Marketing
Online, mobile and brand reputation increasingly important for UK travelers
08 Feb, 2012 | Online Travel
The hospitality industry’s mobile web failure
08 Feb, 2012 | Hotel Marketing
Most Popular Articles
Groupon will ‘trash your brand’, says BA and Tui
09 Feb, 2012 | Online Marketing
Will independent hotels distribute through Roomkey.com?
10 Feb, 2012 | Hotel Marketing
The hospitality industry’s mobile web failure
08 Feb, 2012 | Hotel Marketing
Five countries to visit should the euro fail
10 Feb, 2012 | Hotel Marketing
In spite of economic concerns, consumers plan to travel more, increase travel budgets
09 Feb, 2012 | Hotel Marketing
Pinterest is over-hyped
08 Feb, 2012 | Online Marketing
Online, mobile and brand reputation increasingly important for UK travelers
08 Feb, 2012 | Online Travel
TripAdvisor revenue up 30% in first quarter as a public company
09 Feb, 2012 | Online Travel
Wyndham launches new site to drive direct business
09 Feb, 2012 | Hotel Marketing
Driving higher commissions, the simple solution to online hotel marketing
10 Feb, 2012 | Hotel Marketing
Latest Company News
Availpro and EasyRMS come together to boost hotel revenue
08 Feb, 2012 | Hotel Marketing
Appnostic brings hotel web content to social media
08 Feb, 2012 | Hotel Marketing
Lodging Interactive adds Google+ service to enhance hotels’ social media strategies
08 Feb, 2012 | Hotel Marketing
ezRez Software rebrands to Switchfly
08 Feb, 2012 | Hotel Marketing
Vincci Hoteles selects EZYield for hotel channel management
19 Jan, 2012 | Hotel Marketing
RateGain to provide competitive rate intelligence for Accor N.A.
18 Jan, 2012 | Hotel Marketing
Lodging Interactive, CoMMingle capitalizing on 10 years of success
17 Jan, 2012 | Hotel Marketing
Availpro and Premier Hotels of the World enter extended partnership
15 Jan, 2012 | Hotel Marketing
Lodging Interactive reveals what’s hot in social media & marketing
12 Jan, 2012 | Hotel Marketing
Lodging Interactive offers 5 tips to making Web strategies ‘fresh’
10 Jan, 2012 | Hotel Marketing
VIZERGY honored with six HSMAI Adrian Awards
04 Dec, 2011 | Hotel Marketing
Appnostic announces social distribution partnership with Genares
04 Dec, 2011 | Hotel Marketing
Webinar: Social Media and Storytelling for Hotels, November 30th at 11:00 am EST
22 Nov, 2011 | Hotel Marketing
Hotels collect guest reviews from Facebook
18 Nov, 2011 | Hotel Marketing
TravelClick Webinar: Creating customer value beyond the discount
18 Nov, 2011 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
