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ebookers in major structural shake up, again

December 03, 2009 | Online Travel

ebooker's president Tamer Tamar has reorganised the European operations into three regions and announced a new B2B Europe unit to focus on media and private-label revenue opportunities for the brand, reports Travolution.

He told Travolution that ebookers was “looking to accelerate growth into 2010”. Central to the growth and a key driver of the reorganisation is the common platform on which all twelve ebookers’ European point of sales operate on. “ I think we now have the best platform in Europe of any online travel agent,” he said, “and it has given us the ability to start being more ambitious.”

Ebookers is using the same platform as Orbitz in the US and a number of initiatives which have gone live in Europe such as its “innovative mapping and the live chat function”, have already been tried and tested in Europe. Tamar said that the platform is being upgraded in the next few weeks which should make it even easier for European sites to add proven functionality from the US.

The new regional structure will simplify decision-making by grouping country sites according to “where the markets are in terms of maturity and similar customer behaviours”.

Get the full story at Travolution

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