eBusiness for hoteliers – panacea or pain?
December 01, 2009 | Hospitality Industry
VFM Leonardo has posted a video with Forrester's Henry Harteveldt which serves as a beginner's guide on the benefits of online hotel distribution via OTAs, and what is required to benefit the most from your hotel's OTA listings.
Two-thirds of travelers do research on OTAs and similar websites. These sites actually play a much larger role in the travel planning process than merely booking engines – they are often strong lead generators for brand.com and individual hotel websites and serve as gateways to hotel purchase decisions.
These sites are:
- Great sources of discovery, advice and learning for travel shoppers
- Opportunities to show why your hotel is better and why travel shoppers should book with you
- Channels where hotels need to have good written descriptions and the right visual content
Watch the full video at VFM Leonardo
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