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Facebook fatigue

July 20, 2010 |

For some, Facebook isn't fun to use anymore. It's become a chore, just one more place that busy people have to log in to stay up-to-date. And Facebook is making the goal of staying up-to-date harder and harder to achieve.

Inside Facebook recently reported reputable statistics demonstrating a decline in the number of 18- to 44-year-old active users in the U.S. in June—particularly 26 to 34 year olds. And they don’t think it’s a hiccup.

“In the years we’ve been tracking the demographic data, we’ve rarely seen a dip like this, so we would tend to favor the idea of a root cause.” One reason for the behavior change: privacy. The blog explained, “The age groups that logged a loss in June is also the one most likely to have paid attention to the privacy debates.”

The truth is, Facebook isn’t fun to use anymore. It’s become a chore, just one more place that busy people have to log in to stay up-to-date. And Facebook is making the goal of staying up-to-date harder and harder to achieve. There are so many apps like Farmville producing status updates as well as people using Facebook as their repository for passing thoughts and private/public conversations, I have to sort through tons of what I don’t want to read before I get to something I want or need to know.

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