Fighting back against hotel internet access fees

July 17, 2008 | Hospitality Industry

Internet service is getting cheaper, not more expensive, and hotels already are shelling out for multiple T1 lines for their own internal use. The cost of providing the service to guests is marginal, and hotels are pocketing the sizable difference, writes InformationWeek.

Travel writer Joe Brancatelli, in his Seat 2B column on Portfolio.com, points out that a decade ago luxury hotels charged a dollar or so for every phone call from the room, while cheaper joints tended to include the cost of local calls in the room rate. That question is now moot, since no business traveler in her right mind uses the landline phone in the room anymore. “But the deep, philosophical disagreements are back—over the price hotels may or may not charge to access high-speed Internet and Wi-Fi service.”

Down-market, “select-service” properties like Courtyard by Marriott, Hampton Inn, and Four Points by Sheraton tend to offer free and usually reliable high-speed Web access as part of the expected amenities, while five-star joints tend to tack on ridiculous fees for plugging into the network. Brancatelli quotes a couple of hoteliers, speaking anonymously, defending the practice—franchisees “live and die with the bottom line,” one hotel chain executive says, “and they’re worried about the rising cost of providing Internet service.”

That’s nonsense. Internet service is getting cheaper, not more expensive, and hotels already are shelling out for multiple T1 lines for their own internal use. The cost of providing the service to guests is marginal, and hotels are pocketing the sizable difference between that and what they charge per night for the privilege of a high-speed connection.

Get the full story at InformationWeek

Most Popular Articles

Does your hotel really need a social media strategy?
11 Mar, 2010 | Hospitality Industry

How TripAdvisor engages mass influencers
12 Mar, 2010 | Online Travel

6 ways to drive more online travel sales in 2010
11 Mar, 2010 | Online Travel

Top ten best practices for today’s online hotel marketer
17 Mar, 2010 | Hospitality Industry

Why should I open your e-mail?
09 Mar, 2010 | Internet Marketing

The need for a more holistic approach to revenue management
10 Mar, 2010 | Hospitality Industry

How have Web 2.0 & social media shaped online hotel marketing?
16 Mar, 2010 | Hospitality Industry

Google Marketplace drives corporate travel apps
15 Mar, 2010 | Online Travel

Five creative strategies for hotels to attract new repeat guests
17 Mar, 2010 | Hospitality Industry

Starwood runs loyalty pilot program that targets rivals’ customers
15 Mar, 2010 | Hospitality Industry

Economic Downturn

Recovery over a year away, say European hotel executives
16 Mar, 2010 | Hospitality Industry

China expected to stimulate world travel economy in 2010
16 Mar, 2010 | Online Travel

IATA sees brighter 2010 outlook
15 Mar, 2010 | Online Travel

Virgin America’s guide to not screwing up customer service
12 Mar, 2010 | Internet Marketing

UK travelers plan to take multiple trips abroad in 2010
09 Mar, 2010 | Online Travel

Un-stoppable growth in OTA bookings, GDS still lacking behind
05 Mar, 2010 | Online Travel

Global hotel prices dropped beyond 2004 levels during 2009
02 Mar, 2010 | Hospitality Industry

Things are looking up for U.S. airlines
02 Mar, 2010 | Online Travel

Asia leads travel industry’s recovery
26 Feb, 2010 | Online Travel

Meeting buyers see budget cutbacks ease
25 Feb, 2010 | Hospitality Industry

Travel companies grapple with “new normal”
23 Feb, 2010 | Online Travel

Europe likely to see recovery, not growth, says STR
22 Feb, 2010 | Hospitality Industry

Hogg Robinson Group sees early signs of recovery
22 Feb, 2010 | Online Travel

US Travel growth expected in 2010
18 Feb, 2010 | Online Travel

IHG’s profit drops 18%, as hotel rates continue to fall
16 Feb, 2010 | Hospitality Industry

E-Mail Newsletter


Visit our sponsors: