Foursquare introduces new tools for businesses
March 10, 2010 | Internet Marketing
Foursquare, a location-based social network, plans to distribute a free analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments.
Tristan Walker, director of business development at Foursquare, said that the latest features were intended to help local merchants run their stores by giving them more information about their customers.
“We’re trying to give businesses more retention with current customers and the ability to add new customers with specials,” said Mr. Walker.
Foursquare is a service that allows users to share their location with a group of friends from “checking in” to a restaurant, business or other venue when they arrive. The company encourages the businesses to recognize Foursquare users in some fashion, such as a bar awarding free drinks to their most frequent customers.
Get the full story at The New York Times
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