Gekko.com adds new features to hotel recommendation engine

December 17, 2009 | Online Travel

Users enter a favourite hotel and Gekko shows them similar hotels in the world's top destinations. They can then book their chosen hotel in complete confidence that they will love their stay there. All hotels on Gekko can be booked at the guaranteed best price.

UK based Gekko, branded as “a new concept in hotel search”, has today unveiled a brand new version of its website (http://www.gekko.com) which finds places that match a user’s taste.

According to research from the Halifax, around 2.5 million Brits are planning to flee the country this Christmas but finding the right place to stay is never easy. A report published earlier this year by market research experts Forrester showed that only one in three online bookers are satisfied with the way travel websites present travel choices. The new Gekko.com takes the pain out of finding the right hotel at the best price by instantly giving users recommendations that are spot on.

Users enter a favourite hotel and Gekko shows them similar hotels in the world’s top destinations. They can then book their chosen hotel in complete confidence that they will love their stay there. All hotels on Gekko can be booked at the guaranteed best price.

Michel Cassius, Gekko’s CEO, said: “Gekko is all about places. Our aim is for users to stop searching and start finding their kind of place. We are helping users find the right hotel for them with our Gekko recommendation engine which is fuelled by the tastes of like-minded people.”

“There is a huge hole in the market for a site that gives people complete confidence in their hotel booking. Through innovative tools like our new personal Address Book feature, Gekko.com gives travellers the ability to discover great hotels and be sure that they have made the right decision,” he concluded.

The new Gekko.com includes these features:

- Place Matching - Gekko has matched thousands of hotels in the world’s top cities so users can find hotels similar to ones they already know and love.

- Compare and share - Users can create a shortlist of hotels to compare and share with fellow travellers.

- Address Book - A place to save favourite places and share them. Users can find all the hotels that friends and contacts personally recommend by following them on Gekko.

- Best price guarantee - Users can book their chosen hotel at the best price, guaranteed by Gekko’s relationship with its booking partners.