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Gogobot, the Facebook of the travel industry?

January 31, 2011 |

US-based online start-up Gogobot is promising to use social networking to shake up the world of user-generated travel reviews to end the reliance on the opinions of "anonymous strangers".

This new company has been public for only two months but its unique blend of social networking and trip advice means it is already on the cutting edge of the travel sector.

The company uses customers’ friends on Facebook and followers on Twitter to make personal travel recommendations. Users who sign up have their travel questions posted on their social networks, and then their contacts can post answers.

This generates a trustworthy source of information for users to help plan their trip. Speaking to Travolution via Skype from the US, Travis Katz, founder and chief executive of Gogobot, said:
“Today, the way people are planning their trips or planning where they want to go to dinner is by getting advice from anonymous strangers on the internet.

"They are going to sites like Tripadvisor or Yelp and reading these anonymous reviews and they are doing this not because that’s the way they want to plan, they do it because that’s the only alternative.”

Get the full story at Travolution

Read also "Gogobot: Travel Discovery Goes Social And Visual" at TechCrunch

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