Google has a new name for its display ad platforms
June 22, 2010 |
"Google Display Network" is the new name for the search giant's consolidated display ad platforms. The brand will umbrella Google's Adsense, Ad Exchange, YouTube, Google Finance, Gmail, Google Maps, and Blogger properties.
As has been the case, Google Display Network will offer text, image, rich media, mobile, and video ads.
The development comes almost a year after Google officially launched the DoubleClick Ad Exchange. And while the ad-buying process across the search site's network doesn't appear to be changed, the move seems designed to give the company a clearer, one-stop-shop identity for all things Google marketing.
Get the full story at Google's Inside Adwords blog
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