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Google Marketplace drives corporate travel apps

March 15, 2010 | Online Travel

Corporate travel technology providers are seizing on last week's launch of the Google Apps Marketplace to target small and midsize companies with Web-based scaled-down versions of their products distributed through the online storefront.

The Google Apps Marketplace is a platform designed for small and midsize enterprises to acquire Web-based applications that integrate with Google-built Apps, including Gmail, Calendar and Docs, and then access them through a single Google sign-on. More than 40 companies have introduced apps for business processes, including customer relationship management, e-billing and accounting.

Coinciding with the launch of the Apps Marketplace, Concur released Concur Breeze, an expense reporting application with a simpler pricing model specifically designed for small and midsize companies.

Itinerary management and social communications platform TripIt this week also released a Google Apps Marketplace version of its community platform product, letting corporations form traveler groups based on e-mail domains and travelers share their itineraries with others from their organizations.

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