Google UK sees travel searches surge 21%
February 08, 2010 | Online Travel
Google has seen stronger growth in travel searches in January 2010 compared to January 2009, the search engine reporting a 21% increase in queries and a 7% increase in clicks.
The search giant has also reported branded holiday queries such as ‘Thomas Cook holidays in Turkey’ are growing at double the rate of non-branded.
The trend demonstrates how consumers are looking for the reassurance and security of long-standing brands when looking to spend their holiday money.
Growth rates for luxury travel queries have caught up with budget travel terms in the past year, according to the figures.
Get the full story at Travolution
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