Hotel loyalty programs must get personal
February 23, 2010 |
Everybody loves a reward. But as consumers become more sophisticated, just getting tossed what they perceive as generic offers, savings and incentives simply won
According to a new survey from the Chief Marketing Officer (CMO) Council, customers are craving the notion that hotel operators understand them and their needs. More and more customers are expecting highly personalized content with offers that feel as if they were designed specifically for them. And this revelation means that the days of mass blasts with general offers are no longer acceptable.
We
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