HOTELMARKETING.COM

HotelClub relaunches website

November 23, 2005 |

HotelClub's new look was undertaken after consultation with its 1.8 million Members. For customers, the changes will deliver a fresher appearance; faster download time on pages, streamlined navigation and enhanced usability.

HotelClub, one of Asia Pacific's leading online accommodation provider, has launched a new website look today. The new website design reinforces HotelClub's commitment to its customers by providing a fast, reliable and easy to use website, whilst delivering a strong brand message.

HotelClub's new look was undertaken after consultation with its 1.8 million Members. The refresh is part of HotelClub's ongoing commitment to deliver a leading edge technology service. For customers, the changes will deliver a fresher appearance; faster download time on pages, streamlined navigation and enhanced usability. In the next six months, another phase of enhancements is planned with a focus on customer usability.

HotelClub prides itself on maintaining a quality user experience. The website was re-designed to further enhance this customer experience giving prominence to additional user benefits available such as the customer membership program where a rebate of up to 4% can be earned and used by the customer against their next booking and an online customer survey that allows customers a forum to rate HotelClub and the hotels.

Ms Chloe Lim, Director of Marketing said, "We have been constantly working on the Website to maintain and improve consumer experience on HotelClub. Over the last year we have made continuous site improvements including adding more hotels and destinations to book, prizes and promotions, multiple payment options and implementing more languages such as Korean and Portuguese. The latest design not only gives a more contemporary look, we also hope that it ensures consumers find our website even more efficient and easy to use than before. In addition, the new site design also enables visually impaired users to navigate and book hotels through HotelClub."

HotelClub is a global accommodation specialist website offering hotel bookings for up to 12 months in advance. It offers users the choice of over 16,000 hotels -- at savings of up to 60% -- in 84 countries and 2,100 cities worldwide. HotelClub has over 500,000 consumer reviews that provide independent advice on each hotel. HotelClub is available in nine languages -- Chinese (Simplified and Traditional), English, French, German, Italian, Japanese, Korean, Portuguese and Spanish.

Related Link: HotelClub

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