Hotels ahead in adopting social media marketing strategies

July 27, 2010 | Hospitality Industry

According to a HSMAI study, nearly 70% of US hoteliers reported online was the marketing channel with the greatest return on investment, and the majority are using a variety of online channels to reach potential customers, including 69% marketing via social media.

The travel industry is no laggard in online advertising. According to a white paper from the Hospitality Sales and Marketing Association International (HSMAI) and online marketing services company VIZERGY, travel puts more marketing budget toward digital than any other industry.

Nearly 70% of US hoteliers responding to the April 2010 study reported online was the marketing channel with the greatest return on investment, and the majority are using a variety of online channels to reach potential customers, including 69% marketing via social media.

They are also ahead in their usage of that tactic: 60% told HSMAI and VIZERGY that they had a social media marketing strategy. While social marketers of all stripes recognize the importance of a strategy, across all industries research suggests only about half of companies have a social strategy.

Get the full story at eMarketer

Dowload a copy of the HSMAI/Vizergy Whitepaper “Best practices for maximizing your hotel’s online revenue”

Related Articles

33 tips for your hotel’s social media marketing
02 Sep, 2010 | Hospitality Industry

Booking engine becomes top requested PMS feature
02 Sep, 2010 | Hospitality Industry

IHG urging buyers to adopt dynamic hotel pricing
31 Aug, 2010 | Hospitality Industry

Marriott’s take on corporate negotiating season 2011
31 Aug, 2010 | Hospitality Industry

PwC forecasts RevPAR grow for 2010/11
31 Aug, 2010 | Hospitality Industry

OTA merchant model continues to drain hospitality industry
30 Aug, 2010 | Hospitality Industry

Challenges in pushing ADR, while OTAs are driving down rates
30 Aug, 2010 | Hospitality Industry

Meeting planners transforming conference experiences into brands
27 Aug, 2010 | Hospitality Industry

Agoda offers online registration for new hotel partners
27 Aug, 2010 | Hospitality Industry

Ten steps to ease your hotel’s OTA dependency
26 Aug, 2010 | Hospitality Industry

Most Popular Articles

A lot of consumers are social media fans of travel, but not travel companies
30 Aug, 2010 | Online Travel

6 free online PR tactics that deliver
30 Aug, 2010 | Internet Marketing

Do OTAs get PPC advertising?
30 Aug, 2010 | Internet Marketing

New TripAdvisor subsidiary to enter private hotel sale market
27 Aug, 2010 | Hospitality Industry

SEO versus PPC: Where’s your budget going in 2011?
01 Sep, 2010 | Hospitality Industry

The changing face of flight search sites
27 Aug, 2010 | Online Travel

Marriott’s take on corporate negotiating season 2011
31 Aug, 2010 | Hospitality Industry

Google expands real time search of Tweets, Buzzes
27 Aug, 2010 | Internet Marketing

Why marketers often get it wrong with Facebook
31 Aug, 2010 | Internet Marketing

OTA merchant model continues to drain hospitality industry
30 Aug, 2010 | Hospitality Industry

Economic Downturn

CWT releases 2011 travel forecast to clients
25 Aug, 2010 | Online Travel

U.S. hotel profit growth returns in 2010
25 Aug, 2010 | Hospitality Industry

IATA sees return of business traffic
19 Aug, 2010 | Online Travel

Hotels book more meeting, convention groups this year
19 Aug, 2010 | Hospitality Industry

Hotel rate talks to toughen
17 Aug, 2010 | Hospitality Industry

Air fares up, hotel rates down as business travel recovers
16 Aug, 2010 | Online Travel

Travel executives worry about fragile economic recovery
12 Aug, 2010 | Online Travel

The state of the global hotel industry
12 Aug, 2010 | Hospitality Industry

Small-town weakness drags on U.S. hotel rebound
09 Aug, 2010 | Hospitality Industry

European hotel market recovery under threat
04 Aug, 2010 | Hospitality Industry

Business travelers face tight airline capacity
03 Aug, 2010 | Online Travel

More business travelers told to get ‘lowest logical fare’
02 Aug, 2010 | Online Travel

The ‘new normal’ in consumer shopping behavior
02 Aug, 2010 | Internet Marketing

GDS ADR up 7.5% over 2009
29 Jul, 2010 | Hospitality Industry

Wyndham boosts 2010 outlook
29 Jul, 2010 | Hospitality Industry

E-Mail Newsletter


Visit our sponsors: