How business travelers contributed to USA Today’s decline
September 06, 2010 |
Even in an industry accustomed to bad news, the recent cutbacks at USA Today exposed a harsh reality: For many former readers, newspapers have become so pass
Last month, the Gannett-owned publication announced it was laying off about 130 people, shifting its emphasis from its iconic print edition, and devoting more resources online. USA Today has experienced a sharp circulation drop, even among people who get the paper free -- the business travelers who make up more than half of its readership.
As road warriors know, copies of USA Today have become almost as ubiquitous as Bibles and little shampoo bottles in most hotels. For years, Gannett has maintained distribution agreements with major lodging chains, which leave complimentary copies outside guestroom doors each weekday morning.
The problem is that a lot of travelers nowadays simply aren't bothering to bend down and get them.
Get the full story at Poynter
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