How social sharing is working for SMBs
September 06, 2010 |
Many small- and medium-sized businesses don't have the staff or the budget to invest in "unproven" tactics, even when they reach the tsunami stage, as has happened with social media. So how are these small-business marketers responding to the pressure to "get social"?
The buzz around social media marketing is so loud, it may be turning off some SMB marketers. But in a tough economy, it's almost more important for small businesses to take advantage of promising trends than for large marketing departments that have deep pockets and global brands.
Unfortunately, many small- and medium-sized businesses don't have the staff or the budget to invest in "unproven" tactics, even when they reach the tsunami stage, as has happened with social media. So how are these small-business marketers responding to the pressure to "get social"?
According to a new study on email marketing trends, almost 89 percent of SMB customers said they intended to increase social sharing in 2010.
Get the full story at iMedia Connection
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