How to integrate social and email marketing
December 14, 2009 |
Before social networking, email acted as the online social sharing channel. With the advent of social networking, people shifted a behavior from one channel to another. Email remains the de facto requirement of social networking membership. Neither channel will eliminate the other.
On a grander level, social and email inform one another. Many marketers have used their email lists to drive social activity in two ways: 1) share-with-your-network (SWYN) calls to action and 2) friend/follower recruitment. While the emphasis today seems to fall on driving consumers from email to social, the potential exists to drive the opposite behavior as well.
This iMedia Connection article explores the possibilities.
Get the full story at iMedia Connection
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