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IHG partners with Topguest for social loyalty program

July 27, 2010 | Hospitality Industry

InterContinental Hotels Group's Priority Club members will now be awarded loyalty points with each geolocation check-in at any one of its more than 4,400 hotels across the globe.

IHG (InterContinental Hotels Group) announced that Priority Club members who become Topguest members will now be awarded loyalty points with each geolocation check-in at any one of its more than 4,400 hotels across the globe.  Topguest is a new platform that gives travelers loyalty points and rewards for “check-ins” on all major location-based-services (LBS) applications, including Foursquare, Twitter, Gowalla, Yelp, Loopt and Google Latitude.  IHG is the first global hotel company to partner with Topguest.

“Partnering with Topguest allows us to reward our members with Priority Club points each time they virtually check-in at an IHG hotel, whether it’s for a good night’s sleep, or for a coffee in the hotel’s restaurant,” said Lincoln Barrett, vice president, Guest Marketing and Alliances, IHG. “We think it has the potential to further enhance loyalty with current and future guests.”
With each “check-in” on any major LBS application, members will receive 50 Priority Club points, up to 50 points per day. Points will be deposited into members’ Priority Club Rewards accounts within six weeks of the check-in. Priority Club points can be redeemed for rewards such as hotel stays, flights, or dining and shopping certificates.

“We’re more than excited to partner with the world’s largest hotel loyalty program to reward Topguest members for their geo check-ins,” said Geoffrey Lewis, co-founder & CEO, Topguest. “Topguest aims to create new value for the entire geolocation ecosystem and we are confident this landmark partnership will drive adoption of LBS applications and excite more LBS users to check-in at more venues more often, benefiting everyone—including the applications themselves.”

Related Link: Topguest

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