HOTELMARKETING.COM

Leading launches its new website

May 21, 2008 | Hospitality Industry

The enhanced site, which has been infused with an "experiential" feel, has garnered positive feedback from industry professionals and has already delivered a considerable spike in on-line bookings, as seen in a 35% increase in the conversion rate just weeks after going live, says the company.

The Leading Hotels of the World, Ltd., the prestigious luxury hospitality organization, has launched a sophisticated and alluring new website, designed to educate and engage discerning travelers through comprehensive solutions to their traveling needs. The enhanced site, which has been infused with an “experiential” feel, has garnered positive feedback from industry professionals and has already delivered a considerable spike in on-line bookings, as seen in a 35% increase in the conversion rate just weeks after going live.

A pioneer in the online arena, lhw.com boasts a number of exciting features that embrace visitors’ passion points and provide a technically-advanced—yet user-friendly—environment for exploring the brand’s portfolio of 450 exquisite hotels in more than 80 countries. This juxtaposition of emotive interaction and practicality is presented via the site’s rich content, exceptional photo libraries, alluring programs, as well as the inclusion of regularly-updated destination guides and interactive maps. In addition, detailed filtering mechanisms allow users to pinpoint desired locations by selecting personal preferences such as child-friendly, historic hotels, conference capabilities, golf, and spa resorts to name a few. Each filter is “additive” (i.e. overlapping), resulting in a completely customizable target list of options.

“For eight decades, The Leading Hotels of the World has set the international gold standard, offering discriminating travelers exceptional levels of comfort, service and style at the finest hotels around the world,” said Marshall Calder, senior vice president of marketing. “Now, with our site on par with the best and most innovative sites inside, as well as outside of our industry, we are poised to meet the demands of today’s savvy and curious traveler with compelling online experiences and offerings.”

In view of The Leading Hotels of the World’s extensive global presence, the website is currently available in English and German. Additional language translations, functional enhancements and content are slated to roll out in the future.

Related Link: The Leading Hotels of the World

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