Learning from the best airlines on social media
July 27, 2010 |
Has social media truly benefitted any airline? If so, how? To answer this question, SimpliFlying has put together a series of case studies. In this set of six case studies, top executives talk about how their social media strategies are pushing their airlines into the next era.
SimpliFlying has earned its reputation over the years by offering thought provoking insights into the world airline branding. And nothing has been as instrumental affecting airline brands as social media.
As airlines become more active in this sphere, we attempt to answer a crucial question: Has social media truly benefitted any airline? If so, how? To answer this question, we put together a series of case studies. In this set of six case studies, top executives from airlines such as Qantas, Volaris, airBaltic, Alaska Airlines, JetBlue, and of course, Southwest, talk about how their social media strategies are pushing their airlines into the next era.
Get the full story and download the report at SimpliFlying
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