Learning from the best airlines on social media

July 27, 2010 | Internet Marketing

Has social media truly benefitted any airline? If so, how? To answer this question, SimpliFlying has put together a series of case studies. In this set of six case studies, top executives talk about how their social media strategies are pushing their airlines into the next era.

SimpliFlying has earned its reputation over the years by offering thought provoking insights into the world airline branding. And nothing has been as instrumental affecting airline brands as social media.

As airlines become more active in this sphere, we attempt to answer a crucial question: Has social media truly benefitted any airline? If so, how? To answer this question, we put together a series of case studies. In this set of six case studies, top executives from airlines such as Qantas, Volaris, airBaltic, Alaska Airlines, JetBlue, and of course, Southwest, talk about how their social media strategies are pushing their airlines into the next era.

Get the full story and download the report at SimpliFlying

Social media budgets for loyalty objectives experience most growth
02 Sep, 2010 | Internet Marketing

What’s next for social buying?
02 Sep, 2010 | Internet Marketing

SEO versus PPC: Where’s your budget going in 2011?
01 Sep, 2010 | Hospitality Industry

Social networks attract more users over 50
01 Sep, 2010 | Internet Marketing

Search marketing, Twitter-style
31 Aug, 2010 | Internet Marketing

Why marketers often get it wrong with Facebook
31 Aug, 2010 | Internet Marketing

Do OTAs get PPC advertising?
30 Aug, 2010 | Internet Marketing

6 free online PR tactics that deliver
30 Aug, 2010 | Internet Marketing

Google expands real time search of Tweets, Buzzes
27 Aug, 2010 | Internet Marketing

The future of shopping
27 Aug, 2010 | Internet Marketing

Most Popular Articles

A lot of consumers are social media fans of travel, but not travel companies
30 Aug, 2010 | Online Travel

6 free online PR tactics that deliver
30 Aug, 2010 | Internet Marketing

Do OTAs get PPC advertising?
30 Aug, 2010 | Internet Marketing

New TripAdvisor subsidiary to enter private hotel sale market
27 Aug, 2010 | Hospitality Industry

SEO versus PPC: Where’s your budget going in 2011?
01 Sep, 2010 | Hospitality Industry

The changing face of flight search sites
27 Aug, 2010 | Online Travel

Marriott’s take on corporate negotiating season 2011
31 Aug, 2010 | Hospitality Industry

Google expands real time search of Tweets, Buzzes
27 Aug, 2010 | Internet Marketing

Why marketers often get it wrong with Facebook
31 Aug, 2010 | Internet Marketing

OTA merchant model continues to drain hospitality industry
30 Aug, 2010 | Hospitality Industry

Economic Downturn

CWT releases 2011 travel forecast to clients
25 Aug, 2010 | Online Travel

U.S. hotel profit growth returns in 2010
25 Aug, 2010 | Hospitality Industry

IATA sees return of business traffic
19 Aug, 2010 | Online Travel

Hotels book more meeting, convention groups this year
19 Aug, 2010 | Hospitality Industry

Hotel rate talks to toughen
17 Aug, 2010 | Hospitality Industry

Air fares up, hotel rates down as business travel recovers
16 Aug, 2010 | Online Travel

Travel executives worry about fragile economic recovery
12 Aug, 2010 | Online Travel

The state of the global hotel industry
12 Aug, 2010 | Hospitality Industry

Small-town weakness drags on U.S. hotel rebound
09 Aug, 2010 | Hospitality Industry

European hotel market recovery under threat
04 Aug, 2010 | Hospitality Industry

Business travelers face tight airline capacity
03 Aug, 2010 | Online Travel

More business travelers told to get ‘lowest logical fare’
02 Aug, 2010 | Online Travel

The ‘new normal’ in consumer shopping behavior
02 Aug, 2010 | Internet Marketing

GDS ADR up 7.5% over 2009
29 Jul, 2010 | Hospitality Industry

Wyndham boosts 2010 outlook
29 Jul, 2010 | Hospitality Industry

HOTELMARKETING.COM