Meeting planners transforming conference experiences into brands

August 27, 2010 |

Based on the outcome of a new HSMAI study, meeting planners appear to face the increased challenge of quantifying and rectifying "hard" or financial variables with "soft" or evaluative metrics when it comes to planning and assessing events in today's economic climate.

A strong majority (60 percent) of meeting planners attending the 21st Annual Hospitality Sales & Marketing Association International

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