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Remarketing 101

September 03, 2010 |

Looked at your conversion statistics lately? Are you scratching your head wondering how to achieve better results? You may want to consider remarketing, sometimes called behavioral remarketing or retargeting.

Some of your visitors come to your site and review the content they were looking for. Then, for some reason they decide to move on without converting. They might be early in their buying cycle and just researching, or they might be comparison shopping, etc. The idea behind remarketing is learning how to stay in front of these prospects who have already shown interest in your product or service and follow them and serve up ads for the same content elsewhere on the Web. Cool, huh?

When customers leave your website without converting (joining an e-mail list, purchasing something, filling out a contact form, etc.), they are followed around the Internet as they surf their favorite websites and are displayed ads for your business. The point being that they have already expressed interest in your business by visiting your website the first time.

Here's the best part. The analytics of these programs are so detailed that you really can get a grasp on the activities of your website visitors. You can see how many saw your ad, how many clicked on your ad, how long it took them to click, and so on.

Get the full story at ClickZ

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