Sheraton partners with Microsoft to keep guests connected on the road

May 15, 2008 | Hospitality Industry

Through its relationship with Microsoft, the new, enhanced �Link @ Sheraton experienced with Microsoft� will offer Windows-based computers providing visitors with search, maps, email and information.

Sheraton Hotels & Resorts and Microsoft Corp. entered a partnership to implement products and services at the �Link @ Sheraton,� its signature communications hub rolling out in Sheraton lobbies this year. Under the agreement, Sheraton will also co-brand and rename the space �The Link @ Sheraton experienced with Microsoft.� The partnership is one component of a comprehensive effort to enhance and differentiate the guest experience at Sheraton�s 408 hotels across 75 countries, currently rolling out globally.

Sheraton�s Link is a unique virtual and physical lobby lounge space that meets the needs of Sheraton�s core guests by enabling them to work, relax and remain connected with friends and family during their travels. It offers a unique and convenient online experience, including free Wi-Fi and Internet-enabled computer stations, to allow guests to email, search the Web, review local attractions and even print up boarding passes. Through its relationship with Microsoft, the new, enhanced �Link @ Sheraton experienced with Microsoft� will offer Windows-based computers providing visitors with search, maps, email and information. In addition, many Link computers will also feature webcams, allowing guests to have free video-chats or email video postcards back home. Guests will also have access to televisions, daily newspapers, and food and beverage offerings.

�Our guests are intent on making the most of their travels and we�re confident this new partnership with Microsoft will enable Sheraton Hotels & Resorts to provide them with the products, services and tools to keep them connected to what matters most while on the road,� said Hoyt H. Harper, II, Senior Vice President for the Sheraton brand. �The Link reflects Sheraton’s commitment to deliver popular, unique and unexpected offerings to our guests and is an exciting pillar of Sheraton�s comprehensive effort to further differentiate our iconic brand.�

�Today�s traveler is part of a connected digital community, with instant access to information and technology for work, entertainment and social networking,� said Sandra Andrews, U.S. hospitality industry director, Microsoft. �With �Link @ Sheraton experienced with Microsoft,� Sheraton and Microsoft are helping forge the convergence of the digital lifestyle and work-style in the experiences offered to this new breed of guest.�

Currently 66 Sheraton properties around the world feature The Link. Under the Microsoft agreement, Sheraton will roll out the co-branded �The Link @ Sheraton experienced with Microsoft� at more than 300 properties worldwide by the end of 2008.