Small businesses look to e-mail and social media
November 24, 2009 | Internet Marketing
Three-quarters of small businesses will increase their spending on e-mail marketing in 2010, while nearly seven in 10 will put more dollars toward social media, according to VerticalResponse data.
Almost all businesses with 500 or fewer employees will use e-mail marketing next year—just 3.8% said they would not. On the opposite side of the spectrum, more than 70% would not use TV or radio advertising.
Amid the popularity of e-mail and social media marketing, fewer small businesses told VerticalResponse they were dialing up their search efforts, and more than one-half would do no banner advertising in 2010.
Campaigner and Hurwitz & Associates studied small businesses with 20 employees or fewer in July 2009 and found 28% of those that used e-mail marketing considered it an inexpensive and effective way to reach new customers. One-quarter said it generated a quick response—so they could tell if a campaign was working
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