Social business: Creating a foundation for growth
November 30, 2009 | Internet Marketing
As social media continues to gain mindshare - common reports show that 80 percent of all marketers now use social media - the basic challenges remain: where to start, who to involve, and what to do.
he starting point for nearly any social media program—Fortune 500, small business, B2B, B2C, city government, or nonprofit—is understanding what the social marketplace is saying about you right now. This seems obvious, yet basic monitoring isn’t a universal best practice.
Traditional, awareness-based push marketing is different from participative, collaborative engagement of customers through social media. Shifting from one to the other requires a solid understanding of current, unfiltered perceptions. The good, the bad, and the ugly.
Tools like Techrigy’s SM2 and BuzzStream are good at delivering this insight simply and clearly, and at a cost that is surprisingly accessible to any organization. I’m a solo practitioner, for example, and I use and pay for both of these services.
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