Social media budgets for loyalty objectives experience most growth
September 02, 2010 |
U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purpose, according to a new survey by Colloquy.
U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes, according to national survey results jointly released by COLLOQUY and the Direct Marketing Association (DMA).
Specifically, the COLLOQUY-DMA survey results show the average social media spend for marketers whose primary objective is to obtain customer loyalty was $88,000 last year, compared to $53,000 for brand awareness and $30,000 for customer acquisition, the objectives that attracted the next highest spending levels.
Additionally, the COLLOQUY-DMA survey shows that the amount of social media budget marketers allocated to loyalty objectives increased by 293% over the past 12 months, easily surpassing allocation increases for all other social media-related marketing objectives.
Latest Industry News
UK by far largest online travel market in Europe
03 Feb, 2012 | Online Travel
UK: Only one in ten book their holiday with a travel agent
03 Feb, 2012 | Online Travel
Orbitz launches new hotel iPhone app
03 Feb, 2012 | Hotel Marketing
European hospitality results 2011: between satisfaction and a question mark
03 Feb, 2012 | Hotel Marketing
Site review: Four Seasons $18m redesign
03 Feb, 2012 | Hotel Marketing
Examples of brands that pop on Pinterest
03 Feb, 2012 | Online Marketing
Google+ impact on hotel SEO strategies
02 Feb, 2012 | Hotel Marketing
Survey reveals travel agency views on selling of ancillary services
02 Feb, 2012 | Online Travel
Travel retailers at risk as non-GDS business rises
02 Feb, 2012 | Hotel Marketing
Starwood Hotels adds customer reviews to Facebook
02 Feb, 2012 | Hotel Marketing
How social media changed SEO
02 Feb, 2012 | Online Marketing
Pinterest driving more referral traffic than Google+
02 Feb, 2012 | Online Marketing
Tripadvisor banned from claiming its reviews are real
01 Feb, 2012 | Online Travel
FairSearch.org issues Google Flight Search report
01 Feb, 2012 | Online Travel
Starwood setting out to reinvent hotel loyalty programs
01 Feb, 2012 | Hotel Marketing
Most Popular Articles
Tripadvisor banned from claiming its reviews are real
01 Feb, 2012 | Online Travel
Roomkey.com an expensive rhetoric?
30 Jan, 2012 | Hotel Marketing
Google+ impact on hotel SEO strategies
02 Feb, 2012 | Hotel Marketing
Starwood setting out to reinvent hotel loyalty programs
01 Feb, 2012 | Hotel Marketing
Kayak’s website redesign takes its lead from mobile
31 Jan, 2012 | Online Travel
Tablets dominate mobile purchases
30 Jan, 2012 | Online Marketing
The incentives for faking online reviews are getting bigger
30 Jan, 2012 | Online Marketing
The case for not using Google Analytics to track hotel clicks and bookings
31 Jan, 2012 | Hotel Marketing
UK by far largest online travel market in Europe
03 Feb, 2012 | Online Travel
BackBid turns hotel shopping on its head
31 Jan, 2012 | Hotel Marketing
Latest Company News
Vincci Hoteles selects EZYield for hotel channel management
19 Jan, 2012 | Hotel Marketing
RateGain to provide competitive rate intelligence for Accor N.A.
18 Jan, 2012 | Hotel Marketing
Lodging Interactive, CoMMingle capitalizing on 10 years of success
17 Jan, 2012 | Hotel Marketing
Availpro and Premier Hotels of the World enter extended partnership
15 Jan, 2012 | Hotel Marketing
Lodging Interactive reveals what’s hot in social media & marketing
12 Jan, 2012 | Hotel Marketing
Lodging Interactive offers 5 tips to making Web strategies ‘fresh’
10 Jan, 2012 | Hotel Marketing
VIZERGY honored with six HSMAI Adrian Awards
04 Dec, 2011 | Hotel Marketing
Appnostic announces social distribution partnership with Genares
04 Dec, 2011 | Hotel Marketing
Webinar: Social Media and Storytelling for Hotels, November 30th at 11:00 am EST
22 Nov, 2011 | Hotel Marketing
Hotels collect guest reviews from Facebook
18 Nov, 2011 | Hotel Marketing
TravelClick Webinar: Creating customer value beyond the discount
18 Nov, 2011 | Hotel Marketing
Preferred Hotel Group selects RateGain
18 Nov, 2011 | Hotel Marketing
Kuoni’s Octopus goes for authentic reviews from Reevoo
09 Nov, 2011 | Online Travel
TUI Travel’s Hotelbeds unveils five-year growth plans
09 Nov, 2011 | Online Travel
Windsurfer CRS integrates RateGain’s rate shopping solution
09 Nov, 2011 | Hotel Marketing
E-Mail Newsletter
Visit our sponsors:
