Social media lessons from the travel industry
September 10, 2010 |
Truly challenging market conditions have forced airlines and hotels to look for ways to differentiate themselves from their competition and build brand loyalty. A great example of an industry that has learned it can
What can online marketers learn from the social media experience of the travel industry?
- Social media has moved well beyond casual friend-to-friend connections into the realm of legitimate usage as an important communications channel for business.
- Adding social media to the media mix is a good strategic move for a time-sensitive, highly competitive business, where it can be used to disseminate late-breaking news and make last-minute offers.
- Using social media for its generational appeal
Latest Industry News
Hilton on hotel search marketing trends
09 Feb, 2012 |
TripAdvisor revenue up 30% in first quarter as a public company
09 Feb, 2012 | Online Travel
In spite of economic concerns, consumers plan to travel more, increase travel budgets
09 Feb, 2012 | Hotel Marketing
Wyndham launches new site to drive direct business
09 Feb, 2012 | Hotel Marketing
Groupon will ‘trash your brand’, says BA and Tui
09 Feb, 2012 | Online Marketing
Can you bring in new restaurant customers with Groupon?
09 Feb, 2012 | Hotel Marketing
Distribution experts dissect hotel channel analysis study findings
08 Feb, 2012 | Hotel Marketing
Hotels recovery begins to lag behind that of airlines
08 Feb, 2012 | Hotel Marketing
Online, mobile and brand reputation increasingly important for UK travelers
08 Feb, 2012 | Online Travel
The hospitality industry’s mobile web failure
08 Feb, 2012 | Hotel Marketing
Pinterest is over-hyped
08 Feb, 2012 | Online Marketing
Does ‘Liking’ a brand drive user loyalty?
08 Feb, 2012 | Online Marketing
Sabre launches industry’s first eco-certified hotel program
07 Feb, 2012 | Hotel Marketing
Kayak drops BlackBerry support, blames lack of users
07 Feb, 2012 | Online Travel
Expedia largest traffic source for Priceline
07 Feb, 2012 | Online Travel
Most Popular Articles
UK by far largest online travel market in Europe
03 Feb, 2012 | Online Travel
Site review: Four Seasons $18m redesign
03 Feb, 2012 | Hotel Marketing
Examples of brands that pop on Pinterest
03 Feb, 2012 | Online Marketing
UK: Only one in ten book their holiday with a travel agent
03 Feb, 2012 | Online Travel
Orbitz launches new hotel iPhone app
03 Feb, 2012 | Hotel Marketing
TripAdvisor statement following UK advertising watchdog complaint
06 Feb, 2012 | Online Travel
Expedia largest traffic source for Priceline
07 Feb, 2012 | Online Travel
Travel agents continue to play a significant part in hotel distribution
06 Feb, 2012 | Hotel Marketing
Travelport agents get access to Booking.com hotel inventory
06 Feb, 2012 | Hotel Marketing
The future of customer service and social media
07 Feb, 2012 | Online Marketing
Latest Company News
Availpro and EasyRMS come together to boost hotel revenue
08 Feb, 2012 | Hotel Marketing
Appnostic brings hotel web content to social media
08 Feb, 2012 | Hotel Marketing
Lodging Interactive adds Google+ service to enhance hotels’ social media strategies
08 Feb, 2012 | Hotel Marketing
ezRez Software rebrands to Switchfly
08 Feb, 2012 | Hotel Marketing
Vincci Hoteles selects EZYield for hotel channel management
19 Jan, 2012 | Hotel Marketing
RateGain to provide competitive rate intelligence for Accor N.A.
18 Jan, 2012 | Hotel Marketing
Lodging Interactive, CoMMingle capitalizing on 10 years of success
17 Jan, 2012 | Hotel Marketing
Availpro and Premier Hotels of the World enter extended partnership
15 Jan, 2012 | Hotel Marketing
Lodging Interactive reveals what’s hot in social media & marketing
12 Jan, 2012 | Hotel Marketing
Lodging Interactive offers 5 tips to making Web strategies ‘fresh’
10 Jan, 2012 | Hotel Marketing
VIZERGY honored with six HSMAI Adrian Awards
04 Dec, 2011 | Hotel Marketing
Appnostic announces social distribution partnership with Genares
04 Dec, 2011 | Hotel Marketing
Webinar: Social Media and Storytelling for Hotels, November 30th at 11:00 am EST
22 Nov, 2011 | Hotel Marketing
Hotels collect guest reviews from Facebook
18 Nov, 2011 | Hotel Marketing
TravelClick Webinar: Creating customer value beyond the discount
18 Nov, 2011 | Hotel Marketing
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