Social media set to change online travel in Asia-Pacific
June 14, 2010 |
Social media is increasingly becoming an essential communication tool for the travel industry says Abacus International, an Asian leading provider of travel solutions and services which says the eruption underscored the growing importance of Twitter as a tool for consumers and airlines alike.
A volcano erupts in Iceland disrupting the travel plans of hundreds of thousands of people all over the globe and causing chaos for airlines, airports and convention organisers.
Where did many affected travellers look for information, advice and support? On social media, such as Twitter.
Social media is increasingly becoming an essential communication tool for the travel industry says Abacus International, an Asian leading provider of travel solutions and services which says the eruption underscored the growing importance of Twitter as a tool for consumers and airlines alike.
During the six-day calamity, travellers who were stuck in airports tweeted about their predicament to their friends and family and turned to social media to find alternate ways to get home "getmehome" and "roadsharing" are examples of key tags used to unite travellers
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