Thomas Cook eyes online travel growth
November 30, 2009 | Online Travel
Thomas Cook is restructuring its independent business and targeting “significant” long term growth in the European online travel agency sector, writes Travelmole.
With the strength of the Thomas Cook retail brand, access to inventory and a “true multi-channel capability”, the strategy to develop an international online travel agent represents a “compelling customer proposition”.
Independent travel now represents 23% of revenue.
“We have continued to invest in our dynamic packaging capabilities and products and we have, in parallel, improved our online capabilities across the group,” said group chief executive Manny Fontenla-Novoa.
“As well as ongoing content management, merchandising, programming and technology investment, we have also ensured that customers booking travel online have access to all the same services that are available in-store and receive a seamless customer experience across channels.”
Get the full story at Travelmole
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