Tour operator fishes on Facebook
December 01, 2008 |
In an attempt to "fish where the fish are," a leading US educational tour operator has debuted a Web film series on Facebook. The series is hosted on EF's Facebook fan page, where visitors can chat with the cast or friend them.
EF Educational Tours, which runs trips to Europe for teens, has worked with Real World production company Bunim/Murray to shoot 10 episodes that chart the travel experiences of six teen Facebook members. The series is hosted on EF's Facebook fan page, where visitors can chat with the cast or friend them.
The "Life on Tour" effort is an attempt by the tour company to use technologies teens are intimately familiar with to complement EF's efforts in direct mail and paid search, said Erik Qualman, global vp of online marketing.
The episodes chart the experiences of the teens as they travel to Lucerne, Paris, Florence and Rome. The Facebook page includes an application for teens going on trips to get in touch. It also automatically updates travelers' status based on their itinerary.
Get the full story at ADWEEK
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