Travel industry expects only a modest recovery in 2010
December 15, 2009 |
This is typically when the industry issues its forecasts for the year ahead, and those forecasts are often shaded with optimism about better times ahead. But this time, many travel executives and analysts are declining to make rosy predictions, writes The New York Times.
The hotel industry, though historically more profitable than the airlines, faces a more daunting problem in attracting business. Scott Berman, hospitality practice leader for PricewaterhouseCoopers, said he expected hotel occupancy levels to edge up to 55.8 percent in 2010, from 55.2 percent for 2009. The industry
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