Travelport on B2B social media marketing
August 20, 2010 |
Launched in March, Travelport's travel agent community "Travelport Opinions" empowers agents to interact and share knowledge and reviews among peers. The B2B community enjoys a steady growth, with currently 6'500 members worldwide.
It was in March this year when Travelport chose to introduce an online networking tool for the travel agent community. The new tool, Travelport Opinions, empowers agents to interact and share knowledge and reviews among peers. It is accessed online through peer invitations or by requesting an invite.
Since its launch in the UK, Travelport Opinions has benefited from a steady growth in membership, now at approximately 6,500 users around the world, says Jason Hancock, senior director, Travelport GDS.
Hancock, who is scheduled to speak at the forthcoming two-day Online Marketing and Social Media Strategies for Travel Summit Europe 2010 (5-6, October) to be held in Prague, spoke with EyeForTravel about the company
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