HOTELMARKETING.COM

Travelzoo Europe doubles subscriber base

September 04, 2008 | Online Travel

In the last 12 months, one million new European subscribers have signed up to receive Travelzoo email publications, doubling Travelzoo's European reach.

Travelzoo announced that its European publications now reach an audience of over two million weekly unduplicated subscribers. Publications include the Travelzoo Top 20 list in the UK, France, Germany and Spain and Newsflash, a regionally targeted travel alert service available in 17 local markets across Europe. In the last 12 months, one million new European subscribers have signed up to receive Travelzoo email publications, doubling Travelzoo’s European reach.

Active unduplicated weekly subscribers by market are now: 1,050,000 in the UK; 575,000 in France; 355,000 in Germany and 80,000 in Spain.

The average age of a Travelzoo European subscriber is 46. Average household income for all subscribers across Europe is GBP35,280 per annum. 56% of Travelzoo subscribers are married and 28% have children under the age of 18.

1,186 travel companies have advertised with Travelzoo in Europe. Pan-European brands including British Airways, Lufthansa, Starwood Hotels & Resorts, Hilton International and Corinthia Hotels International leverage Travelzoo’s pan-regional reach to promote offers across multiple markets. High quality destination hotels, such as the Carlo IV - a Boscolo Hotel in Prague, Swissôtel Berlin, NH Hotel Budapest, the Victoria Park Plaza Hotel in London, Hotel Tschirgantblick in the Austrian Alps, the Buena Vista Palace Hotel & Spa in Orlando and Morgans Hotel in New York also promote offers to subscribers in more than one European market. Leading tour operators and travel agents such as Olympic Holidays in the UK, AIDU in Germany and Voyages-SNCF in France only promote offers to Travelzoo subscribers in their local markets.

“Travelzoo has established itself as a leading information source for travel sales and specials in Europe,” said Chris Loughlin, Managing Director for Travelzoo Europe. “We believe that our two million European subscribers value our relentless focus on quality and that our global network of travel deals experts gives us a unique opportunity to secure the very best content for our publications.”

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